Today's society is so used to getting any information they search right away that they never even bother to hit page number two on search engines. So, if a retailer fails to get on the first page of Google, it does not have much of an existence in the online space. SEO is what you need to be one of the top players of the game who pull in new clients by the day through their strong online presence.
The world of SEO is constantly evolving and getting complex, and it is undoubtedly one of the most competitive digital marketing strategies. If you are an online retailer who wants to stay ahead of the competition, consulting with an SEO Kelowna company is crucial.
Influence of Artificial Intelligence on search results
Alphabet, the parent company of Google, has developed Artificial Intelligence and machine learning to such an extent that any search query is processed through it now. It aids Google in filtering out the results and ranking them by user interaction.
Apart from user behavior, it is also able to figure out the connection between topics and queries. For instance, when you search ‘wearing earrings,' Google will show you different kinds of blogs on reasons to wear earrings and why people wear earrings. Only a few retailers might be included on the page with the help of a Kelowna SEO Company.
The Artificial Intelligence setup will examine the quality of your content based on the number of people clicking on your link and the duration for which they are staying on your page. Put your focus on delivering comprehensive content based on users' needs and intents for SEO Kelowna.
Shifting the Importance to Mobile Searches
Millennials spend at least three hours each day on mobile, and that amounts to a significant number of searches being conducted on smartphones and tablets. Mobiles have become a way of getting any and every information on the go, and that is one of the reasons why Google has now taken up a mobile-first stance.
Google considers the mobile versions of the websites as the primary version, and thus, it first checks the mobile version and then moves on to the desktop version of your sites. Consult with a top Kelowna SEO Company to harness the growth of SEO.
Comments