What is Media Marketing, and What are its Types?

Media marketing focuses on reaching audiences through different media outlets. This specifically includes radio stations, websites, and television networks. In fact, some people call it "new media marketing" because many marketers use emerging technologies for their campaigns. For example, mobile apps and social media platforms.

What are the types of media marketing?

After understanding what media marketing is, it is time to understand its types;

Print Marketing

Print marketing is one of the traditional marketing types, and printed publications are used for advertising. Mediums of print marketing are newspapers and magazines. In today’s digital age, print marketing has become digital with online news.

Television Marketing

Television marketing is a broadcast marketing form. It allows companies to promote their products during TV broadcasts. This includes ads shown during commercial breaks in TV shows or films. It also involves promotional segments during news broadcasts.

Social Media Marketing

Social media marketing is a digital marketing mode. It lets consumers engage with online ads and promotions.  Companies can run multiple campaigns at the same time across different websites as numerous social media platforms exist. As a result, they can reach a broader audience and increase their online visibility.

Email Marketing

Email marketing is another digital marketing type where emails are sent directly to consumers about upcoming product launches and events. The campaigns are informational and promotional to attract customers to take action. For example, subscribing to newsletters.

Search Engine Marketing

Search engine marketing is the latest digital marketing type. It aims to bring in new traffic to a company's website. Marketers often use paid advertisements that appear at the top of search engine results pages. In addition, they may invest in pay-per-click ads to push specific websites higher in search rankings.

Final Thoughts

This is all about what is media marketing. Both traditional and digital modes are important for business reach. To learn more about digital media marketing, get in touch with SEO Resellers Canada.