Running a small business is tricky because of limited funds. You have to cut costs at every phase including marketing. You obviously need digital marketing to attract customers with limited funds. But the good news is that you can hire a content marketing company even at a small budget. High value content is not always expensive.
Are there any free and easy tools for content creation?
No need to invest in expensive software to create great content. The internet has lots of free tools for writing and design.
Canva: This is a free design tool for creating professional standards graphics. You can use them for your social media posts. You do not need design skills to use it.
Grammarly: Use this tool for writing blog posts or social media content. You can check for spelling and grammar mistakes. The free version is enough for basic editing.
Google Docs and Sheets: These are great for planning and writing content. They are free and easy to share with your team for feedback.
Free stock images and videos: Websites like Unsplash and Pexels have free high resolution stuff.
You can create good content for your audience at zero cost with these tools.
What repurpose existing content?
Why waste the content that you have already created. Take one piece of content and turn it into other types of content to save your time and money.
Break down your blog post into smaller pieces and share them as social media updates. You can also use simple video creation tools to turn your blog post into a short, informative video. Use Canva to turn a blog post or a report into an infographic for free of cost.
Update your old blog posts or articles with new information or data. Repurposing content is great to reach new audiences without spending money on new ideas. More ideas about content repurposing can be found on this Ahrefs blog.
How does a content marketing company leverage user generated content?
Getting your customers involved and create content that feels genuine and relatable. It is a free and good for small business.
1. You should encourage your customers to share their experiences with your product or service. There stories on your website or social media will perform great as a content marketing strategy.
2. Hold a contest where people share photos or videos using your product. Offer a small discount or free sample to encourage participation. These posts can be shared on your social media pages.
3. Share whenever a customer leaves a positive review. It is creating free content for you that even builds trust.
Bottom line
High-value content creation does not need lots of money. Build an effective content strategy on a budget with the tips shared in this post. Small businesses can also leverage the power by choosing SEO Resellers Canada. It is a trusted content marketing company helping agencies and businesses with their comprehensive services.
댓글