Regardless of the size of your business, a strong online presence is crucial. It is because more than 85% of searches are location based. Believe it or not, majority of your customers visit your store after searching your business online. Here comes the most talked about strategy local business SEO into the picture. It will help you attract nearby customers and outshine your competitors. But what is local SEO and how to master it? Let’s find out.
Optimize Google My Business (GMB): Optimize your GMB profile, it is the easiest strategy of local SEO. As suggested by Neil Patel, work on making your business listing complete and accurate and you will be able to boost your search ranking. All you need is an expert by your side, who can take care of business information, hours, high-quality images and customer reviews.
Target Local Keywords: Location-specific keywords are best for your website content. Most Google searches are location based, hence you should use tools like Google's Keyword Planner to identify relevant keywords. Local keywords and particularly long-tail keywords reflect local intent and attract highly targeted traffic.
Location based pages: Business that serve at multiple locations should be dedicated webpage. Developing webpage pages with localized content is essential for local SEO. You can also include customer testimonials and relevant keywords to enhance user experience.
Generate Local Backlinks: High-quality backlinks from local sources can significantly boost your local SEO efforts. Partner with local organizations, sponsor events, collaborate with nearby businesses and engage in community activities. These interactions can lead to valuable backlinks and showcase your commitment to the local community.
Bottom line
SEO is not a one-time approach, it is an ongoing effort. To experience growth in organic website traffic and foot traffic in your store, you need to monitor your local search performance continuously. Follow the tips shared above and try to adapt your strategy. If you are not sure about the evolving local SEO trends, connect with SEO Resellers Canada. They perform top-notch local business SEO to position your business as a local leader.
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